When you went into a grocery store and came across some meat that was old and mixed together with some great looking meat, would you buy it? If you were in need of a new mode of transport would you visit a car dealer who displays demolished cars out front? I would run away from both places and I’d guess that neither would you.
What is the point of all this? It’s simple, your company website is just like a grocery store. Your Web page must put its best foot forward and give your would-be customers what they are yearning for. Your company’s website should have an impression that tells your would-be customers that yours is a trained business that is offering quality goods and services, in contrast with those who sell rotten meat and crushed vehicles. . Your company’s website is a direct reflection of your goods and services and therefore reflects onto your business. This is why having a effectively designed website is important. It can make or break your business. Any IT Consulting Company in Anchorage, Alaska is a prime example to think of during this essay. If their web presence is shoddy looking, you most certainly won’t hirethem.
An essential aspect of Web design is “surfability.” You could have the best products with the most amazing services, but if your patrons can’t figure out how to navigate to those pages then having a website will be just as pointless, if not worse, than not having a site.
To prove my point, take a few minutes and surf around on a few websites. Was one easier to look through than the others? What made is easier? What made the surfing experience more enjoyable than the others? Remember to keep track of your answers so you can hand them to your Web designer when you go over the details of your project. The main aspect to focus on in regards to “surfability” is the fact that when someone goes to a site they have a plan for what they want to do on that website. The objective is usually either to buy information or a product. If you make the customer search for what they came to your site for, they will often just look for a website that is easier to search. So strive for a web design that gives the client what they want without sending them along on a wild goose chase. A few Website designers in Anchorage, Alaska fail once they’ve snagged a visitor.
Your homepage serves a critical role. It is the portal to everything on your site, a gateway that helps your clients get to what they are looking for. The homepage also serves as the page where first impressions are made. They can create loyal customers or negative feedback about your company. For those reasons it is so essential for you to design your business’ homepage to load fast. Clients will often leave to a competitors site in order to save time. All too often designers use images that are much larger than needed, which in turn will bog down your websites loading speed. When you converse with your Web designers, make sure to ask them to optimize your pictures for the Web. Whenever you use a professional database design and development companies, ensure their products operate fast.